Serv Group Merge With Amthal
Please see below copy of communication sent by Jamie Howard to all Serv Group clients on Friday 15th August 2025.
We are delighted to inform you we have taken the decision to merge our Fire & Security Business with Amthal Fire & Security Ltd.
Our pursuit of continuous improvement, providing the best value service and shared values with Amthal Fire & Security, makes this a partnership we know will best serve you, our clients, and the combined organisation will further enhance the ongoing level of customer service and solutions.
Amthal has a long established, high pedigree reputation in the Fire & Security industry, established in 2000 (the same year as Serv), independently owned, and retains its family values.
It is accredited by NSI Gold, UKAS & BAFE. To find out more about Amthal you can visit www.amthal.co.uk. Amthal Fire & Security Limited is a company registered in England and Wales (registered number 08004712) and its registered office is at Unit 1, Executive Park, Hatfield Road, St Albans, AL14TA.
Please do rest assured that the transition will be without any interruption to your existing services including your remote monitoring, where applicable, which will remain completely unaffected. The existing Serv team will remain in place to support you during the transition and beyond, and can be reached using our existing contact details. However please also see the below contact details for dedicated Amthal team members who will also now be available to assist you.
Main Office Number – 01727 854231 ( 08:30 – 17:00 Monday to Friday )
Out of Hours Support – 01727 849578 ( 24/7 ) / Out of Hours Escalation – 0844 248 1842 ( 24/7 )
Customer Service – Donna Henderson – d.henderson@amthal.co.uk / admin@amthal.co.uk
Sales Team – Alex Dearden – a.dearden@amthal.co.uk / sales@amthal.co.uk
We would like to take this opportunity to thank you for your continued support. Please do reach out directly with any queries in relation to this news.
We are looking forward to supporting you moving forward as Serv joins forces with Amthal.
Now for the legal bit..
Notice of assignment of your contract with Serv Security Limited & Serv Fire Limited. We refer to the contract between us for the provision of maintenance & monitoring services. Therefore, with effect from 1st September 2025, we hereby give you notice that, as part of the business transfer, and acting in accordance with our terms and conditions with you, we assigned all our rights, title, interest, and benefit in and to your contract to Amthal Fire & Security Limited with effect from that date. In addition, Amthal Fire & Security Limited assumed responsibility for the performance of our obligations under the contract from the same date.
We shall continue to service your contracts for the month of August 2025 whilst Amthal is familiarising themselves with the business database. In future, you should deal solely with Amthal Fire & Security Limited in respect of your contract; all invoices and correspondence relating to the contract should be sent to Amthal Fire & Security Limited at the address set out in the paragraph above, marked for the attention of Donna Henderson. The Contract shall continue on its existing terms in all other respects, and payments should be sent as per the instructions on your invoice. If you have any questions concerning the assignment, please contact the relevant person at Amthal as per the above contact details.
Our history and values
Founded by close friends John Allam and Paul Rosenthal in 2000, Amthal started off as a residential security company, before branching out into commercial security and fire protection for industries including block & facilities management, education, commercial, retail and hospitality. The name Amthal combines John and Paul’s surnames, ‘Allam’ (Am) and ‘Rosenthal’ (Thal).
At Amthal we believe in the continuous investment in and development of our people, and as a result, we are proud to employ an expert team who deliver excellence for our customers. Our senior management team features two members who began their Amthal life as apprentices.
Our company mission is to provide complete and compliant fire and security protection, taking care of everything from design and installation to monitoring and maintenance.


Awards and accreditations
As a trusted fire and security partner, it’s important to us that our credentials can be recognised and verified by our customers. We gained SSAIB (Security Systems and Alarms Inspection Board) accreditation in 2003, followed by Fire Industry Association (FIA) membership and BAFE Fire Safety and ISO accreditation in 2010. In 2023 we gained National Security Inspectorate (NSI) Gold accreditation, a highly regarded recognition which has since become our benchmark, surpassing our previous SSAIB certification.
In 2022, Amthal CEO Jamie Allam was named Business Leader of the Year at the St Albans Chamber of Commerce Community Business Awards.
Our full list of accreditations is as follows:
- NSI: The most widely recognised and trusted certification body in security and fire safety. As a gold approved provider, we meet the industry’s highest technical standards – Click to view current certificate
- BAFE: The independent register of quality fire safety service providers – Click to view current certificate
- ISO9001: The international standard that specifies requirements for a quality management system
- UKAS: The United Kingdom Accreditation Service is the only accreditation service recognised by the UK governmentFIA: The largest fire protection trade association in the UK
- CHAS: The Contractors’ Health and Safety Assessment Scheme, accepted as the market leader for health and safety pre-qualifications in the UK
- Construction Line: The UK’s largest register for pre-qualified contractors and consultants
- Alcumus SafeContractor: An award-winning accreditation tailored to individual members, to demonstrate the importance Amthal places on health and safety compliance
- DHF: The ‘go to’ place for technical advice and training in relation to Industrial Doors, Shutters and Automated Gates
Our fire and security services
As your trusted fire and security partner, we provide a complete design, installation, monitoring and maintenance service for ongoing compliance.
Design and planning
We offer a bespoke design consultancy service, using our specialist expertise to plan the fire and security protection measures that are best suited to your business needs and premises.
Maintenance
Keep your fire and security systems fully operational and compliant, with a regular testing and maintenance schedule and on-call expert engineers.
Monitoring
We offer a 24/7 monitoring service for all the fire and security systems we supply, providing continuous protection and reassurance.
Fire protection services
Complete and compliant commercial fire protection systems and services, including fire risk assessments, fire protection equipment and a dedicated account manager.
Expert installation
Partner with Amthal for professional fire alarm and security system installation, with full compliance guaranteed.
Security services
We supply business security systems and bespoke services to protect your premises, including intruder alarms, access control, CCTV systems and more.
Find out about our complete fire protection and security services
Looking for design, monitoring or maintenance services?
To discuss your fire and security requirements with our experts, please contact us.
Contact Us…

EMAIL: info@amthal.co.uk
PHONE: 0800 093 7818


